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Friday, June 26, 2009

Element Skateboards:

"MAKE IT COUNT" - official trailer from ELEMENT SKATEBOARDS on Vimeo.


The folks over at Element Skateboards have taken the idea of being environmentally conscious to the next level. Element has recently introduced their Power to the Planet line, focusing on producing clothing, shoes, and skateboards out of renewable resources. Their boards feature a 6-layer cross-grain maple construction with a top ply fabricated out of vertically-laminated bamboo, one of the world's most precious renewable resources. Element has dubbed this campaign Conscious By Nature.

Element has also stepped up their end on being fully committed to skateboarders by offering a variety of different shapes and constructions, labeled every time so that you know what you're getting when you purchase an Element product.

Offering a variety of Constructions, Element is truly committed to giving you exactly what you are looking for in your skateboard.

Element has recently introduced their FLATLIGHT construction. FLATLIGHT is a "premium" 7-ply construction pressed in a softer concave mold with lowered nose and tail angles and more flat behind the trucks giving the rider quicker responding pop. FLATLIGHT is made with fewer died veneers in efforts to lighten the board's environmental footprint.

The PUSH Construction. The PUSH construction combines the responsiveness and power of carbon fiber with the durability and lightweightedness of the Featherlight Helium construction. Element describes the PUSH lamination as the best choice for high impact skateboarding.

The FEATHERLIGHT HELIUM Construction. FEATHERLIGHT HELIUM boards feature five air frame chambers that run the length of the board and are evenly spaced through the center two veneers. These chambers eliminate a lot of wood through the core, making this the lightest board that Element offers. Element states that their FEATHERLIGHT decks offer the most pop and best flick.

The FIBERLIGHT construction. FIBERLIGHT boards take the FEATHERLIGHT construction and make the veneers even thinner. In order to add strength to the board, we inlay a fiberglass beam through the board in the venter ply. The fiberglass beam transfers energy throughout the board during harsh landings. FIBERLIGHT boards are our thinnest boards and offer the most flex. These boards are great for technical skateboarding and larger ollies.

Element's FEATHERLIGHT Construction is an original "premium" construction and has over a decade of proven reliability. FEATHERLIGHT boards are made with thinner veneers and a pressed concave that adds strength to the thinner materials. These boards are a perfect choice for a solid all-around everyday board from all terrain.

Element' THRIFTWOOD boards feature a traditional approach to board construction. A standard 7-ply skateboard with mostly natural veneers. These boards feature classic Element style graphics on a good solid skateboard. These boards are a great value and are a bit thicker and stiffer than FEATHERLIGHT boards.

Element's TWIGS construction are pressed in a mold that has a been scaled down from the FEATHERLIGHT mold. It makes our FEATHERLIGHT construction even thinner resulting in the thinnest and lightest board available. The TWIGS construction supports constant growth in the world on skateboarding.

Element has created a number of Shape Codes that make it really simple for you to find the board shape that you like, and be able to ride that same shape every time you choose an element board. Each shape is defined and can be identified by a number. These 23 different different shape codes show nose length,tail length, wheelbase, overall length and width for each board, allowing you to choose exactly what you want, every time

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